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Save Yourself! Don’t Use ‘Donor’ as a Segment
Save Yourself! Don’t Use ‘Donor’ as a Segment
sgengage970
août 31, 2021
We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...
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