The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. What are those differences, and what can you take away from this year’s report? Listen in to learn about when and where the biggest spikes occurred, how email engagement changed, and how data in the report is segmented. Joining the podcast today are Mike Snusz, Rachael Ahrens, and Deb Ashmore of Blackbaud’s Professional Services team as well as Erik Leaver, Principal Customer Success Manager.
Topics Discussed in This Episode:
- Background on the Luminate Online Benchmark Report
- The difference between this year’s report and previous reports
- Increases in online one-time giving
- Growth in number of gifts, but not the amounts of the gifts
- Growth in first-time online donors
- When the biggest spikes occurred
- Lessons learned from 2020
- Growth of email fundraising and engagement
- Growing sustainer programs
- How data is segmented in the report
- Lessons learned from different sizes of organizations
- Takeaways from the metrics
- The reliability of open rates
Subscribe to the podcast on iTunes, Stitcher, Spotify or your preferred streaming service for future episodes! Listen Now:
Resources:
Blackbaud Luminate Online Benchmark Report
Quotes:
“Ultimately, I always like to have nonprofits know that the best benchmarks are your own.”
“Be prepared for emergency giving.”
“Those that grow the fastest have the most robust direct acquisition strategies.”
The post The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report first appeared on npENGAGE.
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