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3 Reasons Why Nonprofits Are Overlooking Planned Giving Opportunities
3 Reasons Why Nonprofits Are Overlooking Planned Giving Opportunities
sgengage970
mars 23, 2022
Planned giving is traditionally based on two data points: the donor’s age (55 and older) and capacity (more than $1 million). However, Giving DNA’s Dawn Galasso cited those as the “most terrible predictors of planned giving” from a data perspective.
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