Increase Nonprofit Results With Behavioral Science and Loss Aversion

By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. Now let’s discuss how to use loss aversion to increase your donations. By doing this in your fundraising campaigns, you will motivate people to donate.